Heineken
Experience
Taste the story of the world's most famous beer with rooftop.
It is a world-famous interactive museum and visitor centre housed in the original Heineken brewery, where beer lovers and curious travellers alike can dive deep into the story of one of the world’s most iconic beer brands. Originally built in 1867 as Heineken’s first brewery, it operated commercially until 1988 before reopening in 1991 as a public attraction surrounded by historic brewing equipment and exhibits.
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Tailor-made events
Our service is just as unique as our location. Hospitality and quality are in our green DNA. Our experienced and dedicated Events team is here to make sure you have a carefree ride. After all, what we love doing most is bringing people together and serving them a smile. We can help you with:
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Event Design & Decor
Entertainment
Audiovisual solutions
TheHeineken®Kiosk
The"BottleUp Workshop" takes place at the brand new Heineken®Kiosk, our cultural hot spot where Heineken® meets creativity, style and local collaborations.
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If you want a quick, affordable introduction to the history and brewing of the brand, a nice view of Amsterdam + relaxed vibe + extra drink If you’re really into brewing history, want behind-the-scenes access, richer storytelling, premium beers and snacks, get a tour
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Duration
2 Hours
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Includes
3 Drinks
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Price
€ 29, 95
Heineken®Tour+Rooftop
The Heineken® Experience Tour + Rooftop offers an immersive journey through the historic Amsterdam brewery, featuring interactive exhibits, behind-the-scenes insights, and refreshing tasting sessions, all culminating in a visit to the exclusive rooftop bar where you can enjoy freshly poured Heineken® alongside stunning panoramic city views.
Read MoreHeineken® Kiosk Workshop
The Heineken® Kiosk Workshop offers an engaging, hands-on experience where visitors learn the craft behind the iconic beer, explore brewing essentials and packaging insights, and dive into the brand’s unique storytelling—all in a compact, interactive format perfect for beer enthusiasts.
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Duration
45 Minutes
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Includes
1 Drinks
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Price
€ 22, 95
Choose your experience
Heineken® x Filling Pieces
If you want a quick, affordable introduction to the history and brewing of the brand, a nice view of Amsterdam + relaxed vibe + extra drink If you’re really into brewing history, want behind-the-scenes access, richer storytelling, premium beers and snacks, get a tour
Get More InfoWhat our guests say about us

Tirex
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.

Tirex
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.

Tirex
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.

Tirex
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.

Tirex
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.

Tirex
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.
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